52_Forbes-Names-Utah-First-One-of-Best

Forbes Names Utah First One of America’s Best In State Credit Unions

Utah First Credit Union has been named one of America’s Best-In-State Credit Unions by Forbes Magazine. This is the first ever Best-In-State list of banks and credit unions published by Forbes, which designated between one and five financial institutions in each state, depending on the number of customer survey responses received.

Best of the Best In State

In partnership with market research firm Statista, Forbes surveyed more than 25,000 customers across the country to gather opinions of their current and former banking relationships. In addition to collecting information regarding overall customer recommendations and satisfaction, the survey was based on five specific subdimensions: trust, terms and conditions, branch services, digital services, and financial advice. Each bank and credit union received an overall satisfaction score based on the information collected. And only 2.4% of financial institutions in the country made the final cut.

The Credit Union Difference

In light of the survey results, Statista CEO Friedrich Schwandt was quoted in the Forbes article that published the study as saying, “Customers prefer credit unions [to banks] because they themselves are the shareholders. … This is somewhat in keeping with the motto ‘Small is beautiful.’” In fact, “credit unions, which are member-owned financial cooperatives, [outpaced] banks with an average [satisfaction] score of 80 versus 75.2 for banks,” according to the article. Final scores ranged from 40 to 95.4. And Utah First Credit Union received an outstanding 83.83 satisfaction score, the third highest score awarded to any bank or credit union in the entire state of Utah.

A Commitment to Service

With such strong competition in the local Utah market for financial services, Utah First is honored to receive such a prestigious recognition. Utah First was founded with the core principles of putting members first and foremost, and has built its financial strength and high standing in the minds of its members through open communication and a commitment to service. To read more about the Forbes Best-In-State study, check out the full list of honored banks and credit unions.

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