Apr 10, 2018 / News

Top 3 Reasons Why You Should Become a Member at Utah First


We live in the Information Age. With the Internet at our fingertips, we can access endless amounts of information on almost any topic. As a result, consumers are spending more time researching even the simplest of purchases. And yet, we continue to find that many people select their financial institutions without much thought at all. The problem, of course, is that people believe that all banks and credit unions are the same. Not surprisingly, those of us that work at Utah First Credit Union, take issue with the assumption that all financial institutions offer the same products and services in the same way. We strive to be different in ways that are noticeable and beneficial to our members. If you’re looking for your next financial institution, here are three important reasons that you should consider Utah First.

The Art of Yes

You’ve likely seen the phrase, “Practicing the Art of Yes,” on some of our advertisements. But that simple statement is more than a marketing tagline, it’s the foundation of everything we do. People rely on credit unions in a very real way for helping achieving their goals and realizing their dreams. They need auto loans to buy car, mortgages to buy homes, and HELOCs to get those homes remodeled. So, nothing is more devastating than a rejection from a bank that is supposed to be your partner in achieving those dreams. At Utah First, we strive to say “yes” in every instance that we possibly can and, in a very real way, we say “yes” when other banks and credit unions would say “no”. We can do this because we look at people’s situations and not just their numbers and we believe in second chances.

Member Service

Looking at individual situations requires us to have individual interactions, which creates another major differentiator for Utah First. We strive to provide excellent customer service to every person in our branches, in our drive-thru lanes, on our phone lines, and on our online channels. In practice, that means that your experiences will be pleasant, personalized, and productive. You’ll accomplish exactly what you set out to do, you’ll have individualized assistance, and you’ll enjoy your experience. If you’ve been into another financial institution recently, you can probably understand how different this really makes us. With limited staff and strong profit motives, most of our competitors have a hard time matching our commitment to helping members.

Digital / Mobile Services

Of course, not every member needs a deeply personal experience with every credit union visit. That’s why we also facilitate speed and convenience for simple transactions executed through our industry-leading digital and mobile services. Using the UtahFirst.com website or our mobile app, Utah First members can view all account details, make mobile check deposits, pay bills, locate their nearest branch or ATM, and even make person-to-person payments. Given the pace of technology change, not all banks and credit unions are offering the same digital services. That’s why it’s so important to do your research and find an institution that has made an investment in cutting edge technology.

In today’s world of information overload, don’t make the mistake of selecting a bank or credit union without doing your research. Remember that not all institutions are the same, even though they may offer similar products and services. With its emphasis on individual interactions and its commitment to saying “yes”, Utah First Credit Union is different at its very core from other institutions. Those differences have led us to invest in our branches, our people, and our technology in ways that can truly make a difference in our members’ lives.